Matthias Hohmann
From Germany
http://www.pomesone.com/
In my work, I try to become a temporary part of the company or project. The perspective gained through this enables me to work out important characteristics of strategic design with the help of an outside view. The resulting messages serve to go bold paths, to define personalities and identities more clearly and to develop brand messages. This can be applied to companies as well as to cultural ideas and projects. My aim is to break viewing habits and create a demarcation from what I have known before. Because success is not only measured by numbers and profits, but also by credibility, values and an attitude that conveys quality and seriousness. Visual communication is the interplay of websites, social media, print media, typography, architecture, language, press, materiality, morality and many more. These are all valuable tools of strategic communication that convey the values, attitude and range of services of a brand.
